March 12, 2012 by emarketingrookie
The more I look, the more tools I find that would make a huge difference to any emarketer’s life.
Here are just a few:
The Adobe Digital Marketing Suite, powered by Omniture.
This summary of benefits comes from the site:
Align online marketing initiatives
Align online marketing initiatives with overarching business objectives and demonstrate the success of online marketing programs using solid metrics with the Adobe Digital Marketing Suite.
Bring data together
The Adobe Digital Marketing Suite manages, collects, and brings data together from multiple systems into a flexible, integrated platform.
Gain real-time insights
Through real-time segmentation, dashboards, and reports, managers can use the Adobe Digital Marketing Suite to gain a complete picture of how consumers are interacting with the business.
Monetize and share data
Through audience optimization capabilities in the Adobe Digital Marketing Suite, publishers can quickly identify audiences that match the profiles that advertisers are demanding — and maximize the value of their digital assets.
Optimize ad spend
The Adobe Digital Marketing Suite maximizes the impact of a company’s advertising spend across and within channels — including mobile, social media, traditional web, and in-store — to yield the greatest returns.
Deliver relevant and engaging digital content that boosts key performance metrics, whether it is a customer purchase, engagement, a download, form completion, or other desired outcome with the Adobe Digital Marketing Suite.
And the key features:
- A flexible, integrated platform responsible for data collection and management across online and enterprise systems.
- The ability to enable businesses to build custom, integrated solutions that link to data from enterprise systems (e.g. email, ad serving, survey, and CRM)
- Over 200 integration partners across more than 30 digital marketing categories that offer pre-built integrations or connectors.
- Make sense of huge volumes of complex data captured online and from enterprise systems.
- Through real-time segmentation, dashboards, and reports, gain a complete picture of how consumers are interacting with the business.
- Better understand the impact of one channel over another or how multiple channels combine to shape customer demand and experiences and drive purchases.
- Insights and resulting strategies can be analyzed and shared easily across teams to clearly understand the impact of all marketing programs.
Enable advertisers and publishers to maximize their online ad returns. Through audience optimization capabilities in the Adobe Digital Marketing Suite, publishers can quickly identify the audiences that match the profiles that advertisers are demanding — and maximize the value of their digital assets.
Maximize the impact of a company’s advertising spend within a channel, or across channels — including mobile, social media, traditional web, and in-store — to yield the greatest returns.
Deliver relevant and engaging digital content that boosts key performance metrics, whether it is a customer purchase, engagement, a download, form completion, or other desired outcome.
Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.
DoubleClick for Advertisers (DFA) is an ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising programs. DFA streamlines workflow for planning, trafficking, targeting, serving, optimization and reporting. DFA serves as the foundation of DoubleClick’s digital ad management platform which includesDoubleClick Search, DoubleClick Rich Media and DoubleClick Ad Exchange. Together, these solutions help agencies and marketers master even the most complex online advertising strategies.
Simplify trafficking tasks
Trafficking ads can be one of the most time-consuming aspects of online campaign management. To make trafficking tasks easier, DFA offers an interface that mirrors the way traffickers work. Clear navigation and numerous features guide users through the interface, making trafficking easy, even for those who are new to it.
Use targeting to deliver a more relevant message
The targeting options in DFA help you deliver a more relevant message when advertising online. Choose from a variety of targeting options, including audience segment, geo, daypart, browser type, OS, keywords, and user lists for remarketing.
Put your best ads forward with creative optimization
With DFA’s creative optimization capabilities, you can adjust your campaigns to serve only the best-performing creatives based on your goals. For example, you can optimize according to clickthrough rate, post-click conversion activities or post-impression activities. Also, DFA’s minimum percentage feature prevents creative burnout and drop-off of ads that might improve over time. As a result, you won’t need to monitor your campaign placements and creatives constantly or wait for publishers to replace poorly performing creatives.
Derive deeper understanding of campaign performance
The reporting system in DFA is at the heart of advertiser platform, allowing the flexibility and the power required to capture actionable insights from campaigns across display, rich media, search and mobile. Build your own reports for deeper analysis or tap into at-a-glance insights with the new DFA Reporting system.
Download the DFA factsheet for comprehensive details on integrated tools for:
- Media planning
- Media buying
- Trafficking, targeting and optimization
- Conversion measurement and attribution
As a digital marketing optimization company we believe that you need both world-class tools and expertise to solve your most important marketing challenges.