Google+

Tools for the eMarketer

Leave a comment

March 12, 2012 by emarketingrookie

The more I look, the more tools I find that would make a huge difference to any emarketer’s life.

Here are just a few:

Omniture

The Adobe Digital Marketing Suite, powered by Omniture.

This summary of benefits comes from the site:

  • Align online marketing initiatives

    Align online marketing initiatives with overarching business objectives and demonstrate the success of online marketing programs using solid metrics with the Adobe Digital Marketing Suite.

  • Bring data together

    The Adobe Digital Marketing Suite manages, collects, and brings data together from multiple systems into a flexible, integrated platform.

  • Gain real-time insights

    Through real-time segmentation, dashboards, and reports, managers can use the Adobe Digital Marketing Suite to gain a complete picture of how consumers are interacting with the business.

  • Monetize and share data

    Through audience optimization capabilities in the Adobe Digital Marketing Suite, publishers can quickly identify audiences that match the profiles that advertisers are demanding — and maximize the value of their digital assets.

  • Optimize ad spend

    The Adobe Digital Marketing Suite maximizes the impact of a company’s advertising spend across and within channels — including mobile, social media, traditional web, and in-store — to yield the greatest returns.

  • Leverage insights

    Deliver relevant and engaging digital content that boosts key performance metrics, whether it is a customer purchase, engagement, a download, form completion, or other desired outcome with the Adobe Digital Marketing Suite.

And the key features:

A Platform for Success

  • A flexible, integrated platform responsible for data collection and management across online and enterprise systems.
  • The ability to enable businesses to build custom, integrated solutions that link to data from enterprise systems (e.g. email, ad serving, survey, and CRM)
  • Over 200 integration partners across more than 30 digital marketing categories that offer pre-built integrations or connectors.

Measure Everything, Maximize ROI

  • Make sense of huge volumes of complex data captured online and from enterprise systems.
  • Through real-time segmentation, dashboards, and reports, gain a complete picture of how consumers are interacting with the business.
  • Better understand the impact of one channel over another or how multiple channels combine to shape customer demand and experiences and drive purchases.
  • Insights and resulting strategies can be analyzed and shared easily across teams to clearly understand the impact of all marketing programs.

Optimize Every Digital Interaction

The Adobe Digital Marketing Suite can support critical business goals and automate essential online initiatives, empowering marketers to make better decisions and execute on them faster.

  • Audience Optimization

    Enable advertisers and publishers to maximize their online ad returns. Through audience optimization capabilities in the Adobe Digital Marketing Suite, publishers can quickly identify the audiences that match the profiles that advertisers are demanding — and maximize the value of their digital assets.

  • Advertising Optimization

    Maximize the impact of a company’s advertising spend within a channel, or across channels — including mobile, social media, traditional web, and in-store — to yield the greatest returns.

  • Conversion Optimization

    Deliver relevant and engaging digital content that boosts key performance metrics, whether it is a customer purchase, engagement, a download, form completion, or other desired outcome.

Whether it covers all the networks we need, and whether it would be suitable for all businesses, I am still to find out. There is also no mention of payment or signing up in plain sight so I assume you would need to have an adobe account, but there is a very handy Contact Support sections, so let’s see what they come back to me with!
It looks a little complicated with all the different product subdivisions, but it looks like a good challenge and a lot of fun, especially if it saves money and streamlines processes like it says it does!
***
Then there is Double Click which is powered by Google.
This quick description is from their About page:
Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.

The foundation for managing online ads

DoubleClick for Advertisers (DFA) is an ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising programs. DFA streamlines workflow for planning, trafficking, targeting, serving, optimization and reporting. DFA serves as the foundation of DoubleClick’s digital ad management platform which includesDoubleClick SearchDoubleClick Rich Media and DoubleClick Ad Exchange. Together, these solutions help agencies and marketers master even the most complex online advertising strategies.

Simplify trafficking tasks

Trafficking ads can be one of the most time-consuming aspects of online campaign management. To make trafficking tasks easier, DFA offers an interface that mirrors the way traffickers work. Clear navigation and numerous features guide users through the interface, making trafficking easy, even for those who are new to it.

Use targeting to deliver a more relevant message

The targeting options in DFA help you deliver a more relevant message when advertising online. Choose from a variety of targeting options, including audience segment, geo, daypart, browser type, OS, keywords, and user lists for remarketing.

Put your best ads forward with creative optimization

With DFA’s creative optimization capabilities, you can adjust your campaigns to serve only the best-performing creatives based on your goals. For example, you can optimize according to clickthrough rate, post-click conversion activities or post-impression activities. Also, DFA’s minimum percentage feature prevents creative burnout and drop-off of ads that might improve over time. As a result, you won’t need to monitor your campaign placements and creatives constantly or wait for publishers to replace poorly performing creatives.

Derive deeper understanding of campaign performance

The reporting system in DFA is at the heart of advertiser platform, allowing the flexibility and the power required to capture actionable insights from campaigns across display, rich media, search and mobile. Build your own reports for deeper analysis or tap into at-a-glance insights with the new DFA Reporting system.

Download the DFA factsheet for comprehensive details on integrated tools for:

  • Media planning
  • Media buying
  • Trafficking, targeting and optimization
  • Remarketing
  • Conversion measurement and attribution
  • Reporting
There is also Double Click for for publishers, and networks and insights.
 ***
And then, there is Webtrends – I think my favourite of the lot –  who have this to say:
As a digital marketing optimization company we believe that you need both world-class tools and expertise to solve your most important marketing challenges.
There is also a blog section with some helpful tips and tricks as well as a great diagram that helps you figure out what product you need, so make sure you bookmark this site!
Unfortunately, at $3000 per month to be able to use the social marketing platform to it’s full capacity (campaign analytics) it’s a little out of my budget, but an emarketer can dream, right?
What platforms and tools are you using to simplify your campaigns and monitoring and maximise your e-reach?
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 204 other followers

%d bloggers like this: