The Psychology Behind Social Commerce

Leave a comment

December 9, 2011 by emarketingrookie

We found this infographic on Tab Juice that illustrates the psychology behind social commerce.

Why is it relevant on an eMarketing blog? This snippet from explains that very well.

Social commerce makes commercial sense because it is good marketing, marketing with a big M that is, in the sense of Marketing as the business of solving people’s problems at a profit (as opposed to mere messaging). By providing online shoppers with useful tools to make better and more informed choices, social commerce helps shoppers do smart and savvy shopping. And in doing so, retailers can deliver expectation-beating shopper experiences that drive loyalty (purchase-repurchase) and advocacy (word of mouth).

Social Commerce Psychology of Shoppers


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 204 other followers

%d bloggers like this: