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Tipping, Persuading and Washing.

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September 30, 2011 by emarketingrookie

In an article on The Economist Management Thinking newsletter (out every Wednesday) we found this article by the author of the Schumpeter blog.

 

He talks about Malcolm Gladwell author of The Tipping Point, and Blink (two excellent reads for any e marketer), Vance Packard – the author of the 1950s book The Hidden Persuaders, and Martin Lindstrom‘s book Brandwashed.

 

The article speaks about different tools marketers use to ‘get to’ their audience so for any rookie this article and the books it refers to are great reads, especially if you are looking for new and different ways to reach your consumers.

 

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