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September 29, 2011 by emarketingrookie

Have you join Google+ yet?No? Do it NOW

Just read an article on The Wall entitled “What Google+ will mean for brands.”  In it Andrew Blakeley makes the following points:

Google doesn’t see Google+ as a “Facebook killer,” nor do they see it as a social network- “rather a social enhancement to the whole web” because “One day everyone will need a G+ account because it’s practically impossible to use the internet without using Google owned sites.”

As a brand, you will be able to use Circles as an incentive for contests. Google+ will be “open for competitions for brands, UNLESS they are trying to use them to gain +1s on their content, in order to affect search results.”

The +1 Button is going to be huge. By owning a brand page and using +1 Buttons on your other owned sites, you create a link between them, demonstrating that they are official, and improving search rankings.

+1 Buttons will appear on all ads in the Google Display Network. +1ing them will count towards the final landing URL. Users will be served more relevant ads than ever, based on their friends’ +1s and ad clicks.

Circles will be great for segmentation. Brands will be able to segment their users into different circles and push out different messages to each.

G+ will be a testing ground for ideas – trying them on a small circle of fans – say 100 – and seeing how that goes before pushing an idea to the entire consumer base.

Hangouts are the main distinction from Facebook. The ability to host hangouts with fans, and consumers, and then publish them to YouTube for the whole world to see is likely to become much more normal. Only 10-15 may be able to participate at once, but thousands can watch a “stadium” hangout.

People are already using Hangouts innovatively, from Dolly Parton chatting to fans, to hosting focus groups, to creating a remote baby-sitting tool.

Android App and Instant Upload may be useful for brands– imagine being at a brand event and being able to put the pics up, for everyone who couldn’t make it, in seconds.

The Android app and Instant Upload will make brand events more instantly shareable to the web. Imagine being at a brand event and being able to put the pics up, for everyone who couldn’t make it, in seconds, without having to go through any complicated upload sequences.

You can read the full article here

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