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Email Marketing

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September 23, 2011 by emarketingrookie

Our latest find (also from the Entrepreneur website) is Gail Goodman, “a small business expert and visionary.”

There is a great library of articles written by Gail, but the one we liked best was this one where Gail talks about the common mistakes people make in their e-mail campaigns.

Some of the mistakes include permission violation and why we need to have an ‘optout’ option in our mails; how to avoid deletion before reading; not having a call to action, having waaaaaay too much info in one email and why it is important not to wait until you have a bunch of addresses to email.

So to build on that, we looked up some common spam filter triggers (there is a great article here) and we stumbled upon the most perfect resource:

Common Email Marketing Rookie Mistakes

 

 

 

You can download the .zip file, or read the piece online here

An important read for any e-marketer.

 

 

 

 

 

 

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One thought on “Email Marketing

  1. […] emarketing rookie lessons. thoughts. ideas. HomeAbout ← Email Marketing […]

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