September 23, 2011 by emarketingrookie
Some of the mistakes include permission violation and why we need to have an ‘optout’ option in our mails; how to avoid deletion before reading; not having a call to action, having waaaaaay too much info in one email and why it is important not to wait until you have a bunch of addresses to email.
So to build on that, we looked up some common spam filter triggers (there is a great article here) and we stumbled upon the most perfect resource:
You can download the .zip file, or read the piece online here
An important read for any e-marketer.