September 16, 2011 by emarketingrookie
We love Gary Vaynerchuk.
He’s a dynamic guy that speaks to people just like us. People that are learning, want to learn, and hope to never stop learning.
Gary is a self taught wine and social media expert (great combo!) who realised the value of e-commerce at a young age and, quite frankly, took it to the next level. Gary communicates with people in a language they understand, and knows the value of customer retention, long after the campaign, promotion or data-capturing exercise is over.
Here is a video that we found on Entrepreneur Online where Gary talks about Social Media and Customer Retention.
After all, there is no point in going to the effort of gaining followers, growing a community and building a base if you aren’t going to optimise that resource, and let your loyal support base come along for the ride, is there?